It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste.
Let’s say you spend time coaching people on how to start their own businesses. You show them the sequence, how to get things done, how to outsource, the shortcuts, the little things they need to know and so forth.
But consider this: There are other marketers who want to get paid for coaching, too. Except they don’t know where to start or what to do.
So you also coach other marketers on how to do coaching.
You let them in on all your secrets of how to get clients, how to work with clients, how the whole process works and so forth.
I suppose you could even let them listen in on your coaching calls. If you do, you need to let your students know someone else is on the line.
And whatever you’re charging your regular coaching clients, you can probably about double for your new students who are learning how to become coaches. Again, it’s up to you.
You’ve got a skill – coaching – that others want to have. So why not become a coach’s coach?
You can give your future coaches templates for their sales pages, techniques for getting their first clients and ongoing support. And for this you can easily charge $5,000.
Even if you just take on two new students a month who are learning to be coaches, that’s an extra $120,000 a year.
I mentioned this to a friend, and he’s a bit snarky. He wanted to know, “If you’re coaching students, and you’re coaching coaches on how to coach students, couldn’t you also coach people on how to train new coaches that teach coaching?”
Actually, yes. But that might be taking things a bit far. 😉